Our Solutions

Project Management

Often in large scale sales improvement projects there is a need for skilled co-ordination, management and drive required to deliver the outcomes on time and on budget. This is where we come in as an extension of your project team. We can either lead it or play a specific role. We have the systems, methodology and experience to take a load off your plate and improve success outcomes.

  • Change Management initiatives
  • Sales team integration projects
  • Large scale training program design and delivery
  • Technology projects for sales teams
  • Sales Academy formation and deployment
  • HR/Sales Leadership/Sales Capability interface
  • Sales and Marketing interface

Company Profile

Campari Group is a €1.7b global player in the Spirits market. Based in Milan Italy they distribute their premium and super premium spirits brands such as Aperol, Skyy, Campari & Wild Turkey to 190 countries around the globe.

Challenge Faced

Campari were looking to unite their sales development programs around the world in to a best in class Sales Academy to lead the spirits market. At the time, there was no specific Campari way to sell.

BIG Solution

Following a successful launch of the Campari Way of Selling in Australia, we were invited to pitch for the Global Commercial Academy. We advised Gruppo Campari of how to set up the academy in terms of strategy, content development and distribution, then led the roll out around the globe to more than 16 foreign markets in the first 12 months.

Outcome Delivered

Campari now has a world class sales development program that is available around the world, with a development pathway for each sales role and a very engaged salesforce who are continuing to go grow sales 7.5%. BIG and our European associate offices are responsible globally for ongoing deployment and development of all sales training throughout the Campari world.

Need to do more with less in sales right now?

Contact BIG now to end the pain of missed sales budgets.