With the golf industry suffering from low growth globally and disruption from the internet, Callaway has continued to grow and thrive by implementing strong selling disciplines that are customer centric. They have also realised that sustainable improvement in sales capability comes from an ongoing commitment to developing their people long after the initial launch.
Campari now has a world class sales development program that is available around the world, with a development pathway for each sales role and a very engaged salesforce who are continuing to grow sales 7.5%. BIG and our European associate offices are responsible globally for ongoing deployment and development of all sales training throughout the Campari world.
Taylors have entrusted the development of their sales force to BIG for 17 continuous years where they know they can pull on a flexible resource, who knows their business and importantly is part of their family.
Now in to our eighth continuous year working with Dulux, BIG have become their first choice designer and deliverer of sales training to drive ongoing sales capability development across the group in Australia and New Zealand.
Five years later we are still involved in content evolution, supporting reinforcement, on boarding new arrivals and spreading the News Corp selling way to allied functional teams.
Besides positively impacting on new business and repeat business for the divisions who deployed the program, the technically strong consultants are now far more confident in being able to initiate and conclude new business discussions with their clients, further deepening the client relationship for the betterment of both parties.