Armitage Associates is an Australian private equity firm that focuses on investing in and growing mid-market businesses across Australia and New Zealand. The firm is known for forming long-term partnerships with founder-led companies, providing both capital and strategic guidance to accelerate growth.

Challenge faced:

When Armitage enters into an equity stake with a portfolio company, the initial work is to create a strategic growth plan. Invariably, there is a need to unlock sales performance as part of that plan. Armitage was looking for a specialist resource to bolster their expertise in identifying and unlocking sales potential. They reached out to BIG.

BIG Solution:

We responded to the various needs of Armitage by firstly understanding the value chain and where we could add value. In the end it was not just inside the portfolio companies that we consulted to, we also developed capability in the investment team in how they assessed, pitched and positioned Armitage as a successful equity partner.

Outcome delivered:

Armitage now have a specialist resource on call to address both strategic and tactical sales opportunities across their various business interests. To date, we have worked with four separate portfolio companies who have all realised accelerated growth and ongoing support in the execution of their strategy.

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