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Sales Consulting

The 4S Sales Model: Build a Sales Engine That Delivers Sustainable Performance

Sales success isn’t random—it’s built. The highest-performing sales teams aren’t just made up of great sellers; they’re aligned to clear sales strategy, supportive structures, repeatable systems, and world-class skills.

For three decades, we have worked with leading brands around the world to advise them on unlocking consistent sales growth by aligning the four foundations of sales performance:

Our 4S Approach

1. Strategy

Our work here is to refine and simplify your game plan for sales success.

By distilling your plans and strategic statements, we help you to clarify direction by providing clear answers to these two key strategic questions:

            1. Where do you choose to play?

            2. How are you going to win?

We then ensure all strata of your sales team are aligned to these choices.

2. Structure

With the enunciation of a clear sales strategy, the Second S is to allocate the right resources to your structure so you can execute effectively.

Our work here typically involves:

  • Assessment of your organisational architecture

  • Review of Position Descriptions and Key Performance Indicators

  • Advice on core competencies and frameworks

  • Bolstering the dimensions of sales performance

3. Systems

The third S is about designing high quality, repeatable processes and methodologies that deliver strategic outcomes.

We typically charter a project team of key team members to add their experience to the tailoring of best practice sales methods. This ensures even greater take - up by your team.

The result is fit for purpose sales disciplines that are embraced by your teams because they are easy to wield and relevant to their context.

  • A common set of disciplines for Selling to your Customers

  • A detailed set of tools and processes to Manage Key Accounts

  •  A modern approach to Sales Coaching and Performance Management

  • A rounded set of Sales Management disciplines to drive results through people

And all linked to your technology stack.

4. Skills

The final step in our 4S Performance Model is to design and deliver the right learning experiences to develop the skills of a high-performance sales team.

Our programs are curated to specific sales cohorts and flexible in their design and delivery

  • Tailored e-learning modules

  • Customised face to face workshops

  • Online virtual training

  • Post workshop reinforcement initiatives

  • Regular webinars

  • Fun, dynamic, spaced and effective learning

  • "The sales training that Simon facilitates is incredibly engaging and packed with practical insights that are directly relevant to today’s competitive market. The Bostik team walked away with actionable strategies we are implementing immediately to drive results"

    Travis Reddaway, Bostik Australia

  • “Simon’s easy approach, openness to ideas, sales knowledge, and process were very well received, and we would highly recommend BIG Consulting to any company in any selling market.”  

    Richard Lewis, Iron Capital

  • “We have been collaborating with BIG Consulting for over 8 years now, and their approach has consistently provided the structure and support our sales team needs to ensure growth. Simon's presentation style stands out. This hands-on approach, combined with his use of current products and programs in his teachings, ensures relevance for our team and is truly best-in-class”

    Matt Sullivan, Callaway Golf ANZ

  • “We could not be happier with the training and resulting method that Simon and his team delivered. Most pleasing is that 18 months on we are still using the coaching methods BIG Consulting provided us with, which we believe we could not have got from an 'off the shelf' solution.”

    Anne Wright, ANZUK Education

  • “Simon brings a wealth of business expertise and a real talent for developing both individuals and teams. He’s helped us strengthen key capabilities like Customer Interaction, Communication, Building Trust and Rapport, Selling Skills, Business Planning, and Negotiation. What truly sets Simon apart is how he tailors content to our industry”

    Robin Payne, Mattel ANZ